A solar funnel that disqualifies the wrong buyers on purpose.

Too many leads. Almost none of them could buy.

Michael Edwin sells residential solar through Sunrun in New Jersey and New York. He had a half built page running paid traffic. Leads were coming in. Most of them could not actually buy. Renters. Wrong roof orientation. Out of territory. Apartment dwellers who saw a $0 down headline and clicked anyway.

Every wasted call cost Michael an hour. Every wasted hour cost him weekends he wanted to spend with his family. The funnel was working too well, in the wrong direction.

The brief: fewer leads, higher conversion. Build a funnel that turns away anyone who cannot benefit from solar before they ever see the calendar.

Lead with the gate, not the offer.

The instinct in most funnels is to put the offer first and the qualification second. We flipped it. The territory map appears in the first viewport. "We serve New Jersey and New York." No ambiguity. Out of state visitors are told plainly that this is not for them, and that is fine.

From there, a four step qualification flow:

• Step 1: Are you the homeowner? Renters exit politely with a save the link for later message.
• Step 2: Is your monthly electric bill above $80? Below threshold means solar will not save them enough money to make sense. They exit.
• Step 3: Roof type and orientation. Flat or shaded roofs get routed to a battery or alternative consult.
• Step 4: Address confirmation. Auto checks against the NJ and NY service map.

Only the visitors who pass all four gates ever see the calendar. The rest exit on a thank you page with educational content, not a sales push.

The territory map appears in the first viewport. Out of state visitors know in three seconds.

Single page funnel. Sticky CTA. Real time validation.

The whole experience lives on one page. No multi step wizard, no page reloads, no lost progress. Each qualifying step appears in place as the previous one resolves. Mobile users finish the full flow without their thumb ever leaving the screen.

The closing CTA sticks to the bottom of the viewport on mobile from the second the visitor scrolls past the hero. The address confirmation runs against the Sunrun service map in real time, so an out of territory ZIP gets caught before the form even submits.

A confetti animated thank you page on successful booking, with a calendar reminder add to phone link, so Michael's no show rate dropped at the same time his qualification rate climbed.

Mobile gets the same flow with a sticky bottom CTA. Thumb friendly, never lost.

Fewer calls. Every one of them real.

The funnel now turns away about three out of four visitors before they reach the calendar. That sounds bad. It is exactly what Michael needed. The remaining one in four is a homeowner, in territory, with the right roof, and a real electric bill, every single time.

Michael's calendar went from "I have ten calls this week and seven are dead" to "I have three calls and three are quotes." Same revenue, a third of the time, weekends back.